The City of Mount Clemens & Downtown Development Authority
Despite being two distinct clients, I served as the primary point of contact for all marketing efforts pertaining to the City of Mount Clemens and the Mount Clemens Downtown Development Authority. Although the two clients have nuances to their missions, they both primarily move towards the same goal — to support Mount Clemens. Whether it be through responsive community management on social media with residents or promoting local events, I help turn these organizations’ dreams into reality.
My work with both clients required a holistic approach, including website management, email marketing, SMS messaging, graphic design, social media management, event photography, and more.
Highlights with the City of Mount Clemens and the Downtown Development Authority include the 2025 Made in Michigan event and Downtown Revitalization Project.
Graphic Design
Graphics designed to be modern, intuitive, sleek, and informational for residents.
Photography
All photos taken by me using a professional Canon EOS R camera, edited using Adobe Photoshop and Lightroom. For social media and print use.
2025 Made in Michigan
In May 2025, the Mount Clemens Downtown Development Authority hosted its annual Made in Michigan Art & Craft Fair, featuring over 100 vendors and artisans from across the state. Due to ongoing construction, there were concerns that the downsizing of the event, the new location, and the inconvenience of construction would deter attendees. However, following a comprehensive social media campaign to generate excitement on Facebook, Instagram, and X, the event was an outstanding success.
Foot traffic in Downtown Mount Clemens over the two-day fair reached 20,000, 115% higher than in previous non-construction years, with much of this traffic being attributed to social media. The Facebook event response was 261% higher than it was for the 2024 Made in Michigan Art & Craft Fair Facebook event.
GIS tracking indicated most attendees came from their homes to the fair directly instead of deciding to visit after passing by. Additionally, attendees drove up to 30 miles to visit.